Business is simple. It really is. Which makes it such a mystery that so many business owners manage to make such a mess of something so simple. There are businesses which are stars. They excel at looking after their customers. They produce great products and services. Their staff enjoy their jobs. And they make money. But then there are businesses which routinely struggle to pay their bills, have constant staff turnover and have to find new customers to replace the ones who have left. And then their failure becomes terminal.